Clarity of thinking
Deeper analysis
Insight enhanced by experience
WELCOME TO ACUTE INSIGHT MARKET RESEARCH
We are experts in using research techniques to shed light on clients’ problems of all shapes and sizes.
We can help with the design, conduct and effective reporting on projects large, small, and somewhere in between. From a quick toe in the water to check the communications effectiveness of an advertising campaign to a large scale exercise to explore consumer beliefs and attitudes.
We offer expertise in both qualitative and quantitative methodologies.
WHAT WE DO
Our Approach
Qualitative research can be messy. Samples are small and respondents can easily stray off the subject. Our experience enables us to make sure that every project we do gives a reliable result.
WHO WE ARE
About Us
Both Andrew Irving and Dorothy Chang’s careers in market research extend for some years. They have both worked for most of the major Central Government Departments.
MEDIA / NEWS
Media News
The media and news page will stay up to date with our latest work, news items and announcements.
Testimonials
“Andrew Irving’s qualitative research always manages to disentangle complexity and provide a clear understanding of how things really are. This has enabled us to make decisions and take action with confidence.”
Recent Client